Why digital marketing is an essential tool

Small to medium sized law firms not engaging in content marketing as part of their strategy are missing out. It is not just a buzzword - it is an essential tool in your digital marketing arsenal.

➡ 38% of clients needing legal assistance search online
➡ 86% of law firm owners employ content marketing as part of their digital strategy
➡ 35% of lawyers who use social media professionally are able to gain new clients as a result
➡ Law firms that write regular content receive 97% more links to their website
➡ Law firms that write regular content experience 434% more indexed pages

While articles are crucial, a diverse content strategy yields the best results. Consider:

▶ Checklists for common legal procedures
▶ Infographics breaking down complex laws
▶ Video explainers on trending legal topics

I work with firms to help them develop and execute content strategies, we have seen:

✔ Increased website traffic and engagement
✔ Positive feedback from clients and referrers
✔ A steady stream of new client inquiries

81% of law firms now consider content marketing their top marketing investment. In today's digital landscape, can you afford to be left behind?