Voice search: is your firm fluent?

Voice Search: Is your firm fluent in the new client language? In a world where "Hey Siri" and "OK Google" are as common as handshakes, is your law firm speaking the language of modern clients?

💡 The number of voice search users in 2023 was 125.2 million.
💡 Voice search is used daily by more than 50% of adults worldwide.
💡 Every month, more than 1 billion voice searches are made by users.
💡 58% of the consumers reported using voice search to find a local business.

For law firms, this isn't just a trend - it is a fundamental shift in how potential clients find legal services.

Why your firm cannot afford to ignore voice search

💡 Changing client behaviour: imagine a potential client asking, "Who is the best family lawyer near me?". Will your firm be the answer?
💡 Local search domination: voice searches often have local intent. Optimising for voice can put your firm on the map.
💡 Competitive edge: early adopters of voice search optimisation will stand out in the crowded legal market.

What should you do?
💡 Think conversational: optimise phrases like "What should I do if I want to legally separate" instead of just "family lawyer".
💡 Local SEO is key: Ensure your Google My Business listing is up to date. It is often the source for voice search results.
💡 Create FAQ content: develop comprehensive FAQ pages that answer common legal questions in natural language.
💡 Speed matters: voice search favours fast-loading pages.

As AI and natural language processing continue to advance, voice search will only become more prevalent and sophisticated. Firms that adapt now will be well-positioned to thrive in this evolving digital landscape.

Question: Is your firm ready to speak the language of tomorrow's clients?