Effective business development coaching transforms lawyers from matter management to rainmakers, turning legal expertise into a sustainable, profitable practice.

At Growth Circus, we understand that effective business development is crucial for the success of law firms and individual lawyers. Our specialised BD Coaching program is designed to empower legal professionals with the skills, strategies, and confidence they need to excel in client acquisition and retention.

Why BD Coaching Matters

In today’s competitive legal landscape, technical expertise alone is not enough. Successful lawyers and firms must also be adept at:

  • Building and maintaining client relationships

  • Identifying and pursing new business opportunities

  • Effectively communicating their value proposition

  • Navigating complex sales cycles

  • Collaborating with colleagues for cross-selling opportunities

Our BD Coaching program addresses these critical areas, helping you transform your practice and achieve sustainable growth.

“Highly recommend Nicola from Growth Circus. I’ve been working with her since June and she has completely changed my perspective on many things. She’s pushed me out of my comfort zone, increased my confidence, increased my network and given me the opportunity to participate in some really amazing external events!! Her experience and guidance is really valuable. She understand a lawyers life not only in private practice but in house also. On a personal note, she’s fun, kind and really thoughtful!”
Jo-Anne Dodd, Senior Legal Counsel - GSK

I've been lucky enough to have the benefit of Nicola's coaching for over 12 months now. I truly appreciate how she has taken the time to get to know me and put together a personal BD plan that feels truly authentic. She holds me accountable to my own goals, gently but firmly pushes me out of my comfort zone, and is an incredible cheerleader. Thank you for all you do Nicola!
Senior Associate, Family Law Team

Helping you stand out.

Our coaching approach

We believe effective BD coaching is not one-size-fits-all. Our approach is:

  1. Personalised: tailored to the practice area, individual strengths, challenges, and goals.

  2. Practical: Focused on actionable strategies you can implement immediately.

  3. Results-orientated: Designed to deliver measurable improvements in your BD performance.

  4. Ongoing support: Providing continuous support and resources to ensure long-term success.

What we offer.

Individual coaching

One-on-one sessions focused on your specific needs and goals. We work with you to develop a personalised business plan, strategy and provide guidance on implementation.

Group workshops

Interactive sessions for law firm teams, covering key business development topics and fostering a culture of business development across your organisation.

Who benefits from our BD coaching?

  • Senior Associates/Special Counsel looking to start building a practice.

  • Partners looking to grow their clients or practice.

  • Partners seeking to convert a specific high-value target.

  • Law firm leaders wanting to instill a BD-focused culture.

  • Practice groups looking to improve cross-selling and collaboration.

  • Firms undergoing transition or entering new markets.