Consistency trumps sporadic efforts

As with any marketing/business development activity, consistency trumps sporadic efforts across the board. A flurry of insights one month, then radio silence the next or a month of weekly client check-ins followed by weeks of no contact because you got busy. Whilst at the time it feels productive, it is far from optimal and feels insincere. People notice.

Here is a crucial insight, 95% of your potential clients are not actively looking for legal services at any given moment. Only about 5% are in 'buying mode.' Consistent content means that when any of the 95% suddenly need legal help, your firm should be top-of-mind.

What you can do:
➡ Develop and execute a content calendar for legal insights, social media and newsletters.
➡Delegate or outsource responsibilities across your team so that it does not fall to one person.
➡Leverage technology to automate and schedule your marketing efforts.

At Growth Circus we have been putting these principles into practice. Over the last year, we have worked with teams to develop, draft and implement 12-week consistent external content strategies. Our clients are seeing an uptick in engagement, inquiries and new client acquisitions. Consistency is not just a buzzword - it is a powerful driver of growth.