Is your content worth the investment?

You’ve spent two hours writing a fantastic LinkedIn article—at a time cost of say $700. You post it, it gets 10 likes and 3 comments. Was it worth it?

The answer depends on how you leverage it. Instead of letting your article sit on your profile, repurpose it to expand your reach and strengthen relationships. Here’s how:

✅ Send it to your referral network – Keep your referrers engaged by sharing insights they can pass on to potential clients. It also helps them spot opportunities and solidifies their trust in you.

✅ Share it with current clients – One of the biggest client retention challenges is staying in touch authentically without feeling like you’re selling. Sharing relevant content positions you as their go-to legal advisor in a proactive and valuable way.

✅ Use it in business development – Warm up potential clients by sending them insights tailored to their challenges. It’s a great way to start a meaningful conversation.

✅ Break it down for social media – Turn key points into social media posts, carousels, or short videos to extend engagement across platforms.

✅ Feature it in your newsletter – Keep your audience informed while maintaining regular touchpoints with clients and prospects.

💡 Final Thought: Content creation is a powerful tool, but it shouldn’t replace direct business development efforts just because it’s comfortable. You need to balance your strategies. If you’ve set aside two hours for BD, your first step should be picking up the phone to connect with clients, targets, and referrers. That’s where real value lies.

How do you repurpose your content?