Things to engage with clients, referrers and contacts right now

If you’ve worked with me, you know I LOATHE coffee catch-ups and “just checking in” emails. They add zero value and don’t move relationships forward. The real challenge? Having something worthwhile to talk about.

Lawyers don’t struggle with engagement—they struggle with relevant conversation starters. The good news? Right now, business-critical issues can spark meaningful discussions, position you as a trusted expert, and create work.

How? Relevance. Bring timely, practical insights that impact your client’s world. Instead of “just checking in,” offer something they can actually use.

Here are three things to help you reach out, add value, and stay top of mind.

Franchising laws are changing—are your clients ready?
From April 1, 2025, franchisors and franchisees face new rights, responsibilities, and risks—this isn’t just a compliance update; it’s a major shift in how franchising relationships are structured.

💡 Instead of “Let’s catch up over coffee,” try calling and saying “The new Franchising Code changes will reshape franchisor and franchisee obligations. Let’s discuss how they impact your business.”
💡 Instead of a generic email, send a quick breakdown of the changes with a note: "Significant changes to the Franchising Code take affect on April 1. I’ve put together a quick summary—let me know if you’d like to discuss how they apply to your business."

AI and automation—legal risks are growing
AI regulation is tightening globally, and while Australia doesn’t yet have a dedicated AI law, businesses are already accountable under privacy, employment, and IP laws. Companies are making big moves in automation—but do they understand the legal risks?

💡 For clients using AI, ask: “How are you handling AI risk in contracts, privacy, and employee use? We can workshop this to ensure compliance and reduce exposure.”
💡 Offer a 15-minute check-in: “AI compliance is evolving—have you reviewed how it affects your business operations, data handling, or employee policies? Let’s do a quick check-in to keep you ahead of the curve.”

Interest rates have dropped—what are your clients options?
For the first time in years, interest rates have come down, opening up restructuring and refinancing opportunities for businesses.

💡 Instead of a generic check-in email, call and say: “With interest rates shifting, many businesses can reassess financing options. Have you reviewed your loan terms, security arrangements, or guarantees to ensure they still work for you? Let’s discuss.”
💡 Team up with referrers: “Let’s run a quick session with your clients on the legal side of refinancing.”

Stop checking in. Start providing value. Whether a conversation, LinkedIn post, or targeted email, these legal changes give you something useful to talk about.

Whether it’s these topics or something else, the key is relevance. Pick an issue that matters to your clients and share it—start a conversation that adds real value.