Does your digital footprint provide credibility for prospective clients?

Gone are the days when someone would look in the yellow pages for a lawyer. Here is what potential clients are actually looking at:

✅ Google reviews: Positive reviews from satisfied clients speaks volumes. They are often the first thing potential clients see when researching your firm, particularly B2C.
✅ Content marketing: Show off your expertise, from what you write about to how you write. Regular content that aligns with industries or issues written in plain English demonstrates knowledge and value to potential clients before they contact you. Research for the last 25 years shows that clients look for providers that understand their sector/issue. You need to showcase that.
✅ Directory rankings: There is mixed views about directory rankings, however recognition in legal directories like Chambers and Partners or Legal 500 can boost your firm's visibility and credibility. In my experience, sophisticated buyers of legal services certainly look at these as part of their due diligence in the procurement process.
✅ Social proof: Case studies, client testimonials, media mentions all contribute to building trust with potential clients.
✅ Thought leadership: Speaking engagements, podcast appearances, and published articles in respected publications can also elevate the firm status.

Credibility is not build overnight, it is a result of intentional strategy, consistent effort and quality work. Make sure that you include the above in your marketing/bd strategy.