A law firm without social media is like a library without books - missing a crucial resource for connection and growth.

Laying the foundation

Before diving into regular posting and engagement, it is crucial to establish a solid foundation. That is where our Social Media Strategy Development comes in.

We believe that every successful social media campaign starts with a well-thought-out strategy tailored to your firm’s unique needs and goals. Our fixed-fee, one-off strategy session is designed to set up your law firm for social media success, whether you are a small practice or a large firm. Our strategy development process includes:

  • Thorough content audit to assess your current digital footprint.

  • Defining clear, achievable objectives aligned with your firm’s goals.

  • Crafting tone of voice guidelines to ensure consistent brand communication.

  • Developing a content strategy that resonates with your target audience.

  • Analysing your ideal client demographics and psychographics for targeted messaging.

  • Conducting a competitor analysis to identify opportunities and gaps.

  • Creating customised templates aligned with your visual identity for efficient and consistent content creation.

Starter: Essentials

Ideal for small law firms or solo practitioners just beginning their social media journey.

  • Platform setup: establish and optimise profiles on 2 platforms.

  • Template design for posts

  • Content calendar

  • Content creation: 2 posts per week on each platform including 1 article.

  • Scheduling all content

  • Basic analytics: monthly report on follower growth and engagement rates.

  • Hashtag strategy: develop a list of relevant legal and local hashtags.

  • Monthly strategy call: 30 minute call to discuss performance and adjustment.

Intermediate: Enhanced Presence

Suitable for medium-sized law firms looking to expand their social media presence and engagement.

  • Platform setup: establish and optimise profiles on 4 platforms.

  • Template design for posts

  • Content calendar: monthly content calendar with themes and key dates.

  • Content creation: 4 posts per week on each platform including 2 articles (16 total).

  • Scheduling all content

  • Basic analytics: monthly report on follower growth and engagement rates.

  • Hashtag strategy: develop a list of relevant legal and local hashtags.

  • Monthly strategy call: 60 minute call to discuss performance and adjustment.

Intermediate: Enhanced Presence

Suitable for large law firms or those seeking a full-service social media solution.

  • Platform setup: establish and optimise profiles on 4 platforms.

  • Template design for posts

  • Content calendar: monthly content calendar with themes and key dates.

  • Content creation: 6 posts per week on each platform including 3 articles (24 total).

  • Scheduling all content

  • Video content: 1 short-form video per month (eg legal tip or firm highlight)

  • Advanced analytics: monthly report on follower growth and engagement rates.

  • Hashtag strategy: develop a list of relevant legal and local hashtags.

  • Monthly strategy call: 90 minute call to discuss performance and adjustment.

  • Quarterly strategy session: indepth 2 hour session to analyse performance and set future goals.