
A law firm without social media is like a library without books - missing a crucial resource for connection and growth.
Laying the foundation
Before diving into regular posting and engagement, it is crucial to establish a solid foundation. That is where our Social Media Strategy Development comes in.
We believe that every successful social media campaign starts with a well-thought-out strategy tailored to your firm’s unique needs and goals. Our fixed-fee, one-off strategy session is designed to set up your law firm for social media success, whether you are a small practice or a large firm. Our strategy development process includes:
Thorough content audit to assess your current digital footprint.
Defining clear, achievable objectives aligned with your firm’s goals.
Crafting tone of voice guidelines to ensure consistent brand communication.
Developing a content strategy that resonates with your target audience.
Analysing your ideal client demographics and psychographics for targeted messaging.
Conducting a competitor analysis to identify opportunities and gaps.
Creating customised templates aligned with your visual identity for efficient and consistent content creation.
Starter: Essentials
Ideal for small law firms or solo practitioners just beginning their social media journey.
Platform setup: establish and optimise profiles on 2 platforms.
Template design for posts
Content calendar
Content creation: 2 posts per week on each platform including 1 article.
Scheduling all content
Basic analytics: monthly report on follower growth and engagement rates.
Hashtag strategy: develop a list of relevant legal and local hashtags.
Monthly strategy call: 30 minute call to discuss performance and adjustment.
Intermediate: Enhanced Presence
Suitable for medium-sized law firms looking to expand their social media presence and engagement.
Platform setup: establish and optimise profiles on 4 platforms.
Template design for posts
Content calendar: monthly content calendar with themes and key dates.
Content creation: 4 posts per week on each platform including 2 articles (16 total).
Scheduling all content
Basic analytics: monthly report on follower growth and engagement rates.
Hashtag strategy: develop a list of relevant legal and local hashtags.
Monthly strategy call: 60 minute call to discuss performance and adjustment.
Intermediate: Enhanced Presence
Suitable for large law firms or those seeking a full-service social media solution.
Platform setup: establish and optimise profiles on 4 platforms.
Template design for posts
Content calendar: monthly content calendar with themes and key dates.
Content creation: 6 posts per week on each platform including 3 articles (24 total).
Scheduling all content
Video content: 1 short-form video per month (eg legal tip or firm highlight)
Advanced analytics: monthly report on follower growth and engagement rates.
Hashtag strategy: develop a list of relevant legal and local hashtags.
Monthly strategy call: 90 minute call to discuss performance and adjustment.
Quarterly strategy session: indepth 2 hour session to analyse performance and set future goals.